The top management of a company would want quick results from their investment in a digital marketing campaign. However, no marketing campaign gives quick results; the success and failure of every marketing campaign can be measured, if the key performance indicators for measuring both elements have been set.
Digital marketing is done for the purpose of creating brand awareness. However, the dilemma is that the top management of a company wants quick results, and they dont understand that it takes time to make people aware about a brand. When ads are made by marketers, those ads require some time, thinking and creativity; if ads are made without putting any effort or thought process in them, then they wont yield any results. Ads require thinking so that when people see them, and the logo of the brand, then they will remember the logo wherever they see it; they should be able to retain those ads.
Just creating an ad is not enough to create brand awareness. Those who are impatient in digital marketing need to understand that an ad has to be promoted on different platforms, over and over, so that it can be viewed by people, as much as possible.
SEO Quality, Not Quantity
SEO Online marketing creating content is not a problem, but creating quality content is a problem. Whenever an article or a blog post is created, people look at the quality of content; words or phrases should not be repeated, and neither should points. If an article is talking about the same thing over and over, then people would be less willing to read it.
Moreover, if a marketer keeps on creating pictures and videos, but they are of poor quality and have low relevance to the actual products of the brand, then the marketer is wasting his time. For example, if it is a clothing brand, but it talks about how people need coffee in the morning to wake up, it shows that a marketer is just creating favorable content that is not relevant to the brand.
The only way a marketer can create brand loyalty is if he puts in efforts to build trust with customers. Building trust takes time and efforts, and there is no short cut to it. When customers face problems with their products, and a brand solves their problem without making them wait for a long time, then it is one way to build trust. The quality of customer care that customers receive, decide whether the brand will experience repeat customers or not.
Knowing What The Customer Wants
It takes time to know what a customer wants, because a marketer has to research different platforms, where their target audience discusses products the most. For example, if a marketer wants to know the reaction of customers regarding their new product, and he searches Facebook posts and comments, then that analysis is going to take some time. If a marketer tries to base his research on ten to twenty comments made by customers, then that would be a generalization of customer experience, and wont be helpful for the brand.