From finding out the year in which a celebrity was born, to looking for a local supermarket, every person uses Google. There are more than 3.5 billion searches, every day. It is a fact that users only look at the first and second page of the search engine results, and if a company is not there, then the user would never know that it exists. The question that companies should ask themselves is what would make them stand out from the competition? If they are not on the top, then why are they not there? This could be because they have not implemented SEO properly or at all.
Search engine optimization, optimizes content and makes it more visible in front of the users. It is very important for e-commerce websites, but there are other reasons as to why they matter Bill Lentis Media.
Helping Customers Find A Company
The main objective of SEO is to help customers find the company they are looking for. For example, when the type a companys name into search engine results, but dont find it because the company has not optimized their website, then the customers will be disappointed.
With the help of SEO, companies can tell search engines what value they offer customers. When they write good content, then the relevant search results link customers to the companys website.
When new companies emerge in the market, they want to know more about their target audience and their behavior. For example, through a keyword research, a startup company is able to find out what customer type in, to find the products and services of a particular niche.
Organic Research & Company Reputation
There are paid articles and search engine results and then there is organic research. Customers are now able to differentiate between the two. The paid articles or ads dont carry a lot of information, and basically lure the customer to click on the companys website. As for organic research, some websites really offer helpful content to their customers.
The kind of content that a company offers is what defines its reputation. If the company is paying for Instagram or Facebook followers, and paying people to visit their website, then this wont work. When the content published by copywriters appeal to the target audience, only then they will visit a website. Such traffic yields results and increases the conversion rate.
SEO matters because it doesnt cost as much as other advertising methods do. In SEO, all the companys marketing department has to do, is come up with relevant content. They should come up with content that would appeal to the audience. If they are using keywords the right way, then they dont have to pay for advertising, like PPC.
SEO is a way through which companies raise awareness about their products and services. If they achieve one of the spots in the top ten positions, then they are able to gain attention of new customers. This is why SEO content and proper usage of keywords matter. When new customers see how helpful the content of a companys website is, then they will definitely keep coming back for more.
E-commerce websites gain recognition through SEO as well. They place their website in a way that new customers would be able to find them. They promote content, emphasizing the products that they are selling and no one else is.
When a website comes on the top of search engine results, then the customer feels that they can trust the website. They click on it, and are more likely to visit it, as compared to a website that is on the second page of search engine results. The best way to get the attention of a customer is to gain its trust. However, a company has to make sure that when the customer visits the website, the content published is up to the mark, and doesnt disappoint the customer.
SEO requires patience on the part of the company, but it does deliver results. When people notice a website on the top of the search engine results, it is more likely that it would increase the conversion rate and traffic towards the website.
However, companies should be patient, because even though SEO is a slow process, it is still fruitful. They should not hesitate to invest in an SEO marketing campaign, because it matters a great deal.