EDDM stands for Every Door Direct Mail and is a program of the US Postal Service. It's designed to help small businesses promote their products at an affordable price. But is it the right choice for you? Lets take a closer look.

There are two general categories of direct mail campaigns saturation and targeted. Saturation campaigns involve sending mailers to everybody within a particular area, while in targeted campaigns, you only send mail to particular people who you believe will be interested in what you have to offer.

Many years ago, the internet we are so used to did not exist and therefore things like marketing used to be done only offline. It was either manually or no other way, however thanks to the fast-paced technological world things become easier and now these days everyone is running to do online business marketing. However, it should be noted that same as the earlier years, the offline business marketing is still important and still a workable choice of marketing. 

It is surprising how you can promote your business at such an affordable price unlike most advertising modes by hiring the best sign spinners and asking them to spread the word at crowded places and busy streets. Plus, you can cherish direct foot traffic from the people who pass by the spinners - without the need to wait for enjoying return on investments.